VIEWPOINT

Build trust and combat misinformation by using data

When you’re dealing with data, transparency is key. With several narratives, buzz, and complicated information out there, audiences need to be able to consume news and media stories that are factual and reliable to avoid misinformation.

VIEWPOINT

Accuracy – the skill AI has yet to learn

Think about generative AI as a bright intern: Impressive at times, and with certain skills that your more seasoned staff may not have. Still, not to be given responsibilities without oversight.

VIEWPOINT

AI – a view from inside the machine

AI is only a tool, and it is up to humans to ensure that it is used ethically and responsibly – that’s how ‘Monica’, Open AI’s virtual assistant sees it.

VIEWPOINT

The power of collaboration

How can our audiences make sense of it all? How can media continue to hold those in power to account? How can public service journalism strengthen audience trust? Collaboration is key.

VIEWPOINT

We need a new type of news

Why the drift away from traditional news? News that never stops; news that feels uncomfortably bleak and news that is not relatable – we need something different.

VIEWPOINT

Fact-checking the unique Norwegian way

Fact-checking organizations face the challenge of reaching audiences who need them the most – but are least likely to seek them out. Norway has a unique approach to this problem.