VIEWPOINT

Build trust and combat misinformation by using data

When you’re dealing with data, transparency is key. With several narratives, buzz, and complicated information out there, audiences need to be able to consume news and media stories that are factual and reliable to avoid misinformation.

FEATURE

Fighting the information war

We are struggling to make our facts heard or seen against a background of unsourced rumor, innuendo, commentary and outright manipulation all turbocharged by social media. How do we win?