Nart Bouran joins News Xchange to speak on the challenge of delivering market leading, digital-first content across a range of high-profile platforms and publications including The National; Sky News Arabia; Al Ain News; and CNN Business Arabic.

Prior to his role at IMI, Bouran served as Senior Vice President for News, Programming and Transformation at US-based Middle East Broadcasting Networks (MBN). Before joining MBN, Bouran spearheaded the launch of Sky News Arabia as its CEO and Head of News, where he achieved exponential growth in viewership and digital engagement.