FT Strategies workshop: Helping news organisations engage ‘hard to reach’ audiences – sharing practical lessons we’re learning

Consultants from FT Strategies (the media consulting arm of the Financial Times) share insights and techniques they are using to help news organisations grow their reach with under-represented audiences, including female and younger news consumers. The session will feature case studies from work with leading European news companies and will also introduce an AI tool which can be deployed in newsrooms to support audience diversity initiatives.

Speaking in this session

Daisy Donald

Daisy Donald

Lucas Johnston

Lucas Johnston

Daisy Donald

Daisy Donald

Lucas Johnston

Lucas Johnston